Target is doubling down on its store-within-a-store strategy and will open small Warby Parker eyewear shops in some locations, the Minneapolis-based retailer shared exclusively with Axios Thursday.
Target announced Thursday that it and Warby Parker are bringing in-store “Warby Parker at Target" shops to five Target locations during the second half of the year.
Target stores will be bringing more things into focus for people this year. The retailer is teaming up with Warby Parker to bring affordable eyewear to customers.
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