She couldn’t find a clean prenatal vitamin—now her brand makes $250M a year
At four months pregnant, Katerina Schneider quit her job to start Ritual with the goal to bring transparency and better ...
NBC Washington19d
She couldn't find a clean prenatal vitamin—now her brand makes $250M a year
Less than 10 years later, the supplement brand has expanded far beyond prenatal ... postpartum supplements. Since Ritual's launch, the company has expanded beyond its original target demographic.