According to their findings, Switzerland produces 17m watches a year – against estimates there are between 700m and 900m ...

As far as high-end Swiss watch brands go, it’s flown somewhat under ... seven different sets of hands…the list goes on! You can even add a special engraving, logo or portrait on the caseback.

A national narrative, in other words, is crucial to a Swiss watch company’s bottom line—Lecamp, for one, insists the brand’s timepieces are “100 percent Swiss Made”—but it comes at a ...