Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
Swatch Group catapulted to fame with its motley of colorful plastic watches, credited with saving the entire Swiss watch ...
europastar.com10y
MECHANICAL - Who will succeed ETA?
In Switzerland, people come to me for series of 5 or 10 movements...” Florian Serex, formerly of ETA and Vaucher Manufacture, has a great deal of experience in watch movements. These days he works as ...
AOL18d
Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
Today, ETA designs and produces movements ... as the business’s reliance on China has left it, and much of the Swiss watch industry, languishing. The group is also contending with shareholder ...