Most swimsuits are focused on making the wearer appear appealing, and comfort tends to get compromised to ensure fashion.

Will the sharks be all-in on a Milford entrepreneur's idea? Or will they be saying, "For all those reasons, I'm out"?

University of Connecticut graduate and swimwear business owner Hayley Segar will be making her pitch on “Shark Tank” on ...

Fast-forward to 2018 and their company - Agua Bendita (Holy Water) - sells its kaleidoscopic women's swimwear to 60 countries, with annual revenues of $7.5m (£5.4m). Agua Bendita Catalina Alvarez ...

So she and Daniella Teutsch, a former fashion industry colleague, launched HydroChic, a swimwear company for women who want to enjoy the water and stay modest at the same time. “The only options ...

report_id=AMR386 The global swimwear market is experiencing steady growth, driven by various factors such as changing fashion trends, increasing participation in water sports and activities, and ...

Of course, modern swimming isn't just about technology. Fashion and marketing play a huge role, as swimwear companies battle to get the biggest stars wearing their gear. It's hard to imagine what they ...