Subscription boxes land in a good-gift sweet spot ... that best matches your recipient’s interests, and your gift will continue to surprise and delight for several weeks or months.

Chandan Mendiratta, Zepto's chief brand officer, explains how brands use gifting to drive product trials, consumer engagement ...

Enter the mystery box, a concept that’s become quite popular with students. These boxes offer a surprise selection of items. They can be a fun way to try new brands and products. Something is exciting ...