Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...

hundreds of surfboards, skateboards, wetsuits, an indoor skatepark, Equator Coffee shop, the Magic West Music School, surf and skate schools and more.

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

Did you forget your rashguard when you packed for your beach vacation? Luckily, a new surf shop has opened up in the South Carolina beach town, Surfside Beach. Good Vibes Surf and Sport is located ...