The surf brand landscape, like the ocean it revolves around, is an ever-changing arena. And recently, a surge whipped through the OG surf brand lineup, knocking many offboard and astray.

World Surfing Champion Shaun Tomson has relaunched Instinct. An iconic brand of the 1980s surf clothing boom, the brand started in Tomson’s native South Africa, where it quickly gained traction ...

Introduction to Stüssy Clothing Stüssy is an important part of streetwear, blending casual style with a rich heritage. The brand was created early in the 1980s by Shawn Stüssy as a surf-inspired brand ...

Another surf industry wipeout is hitting Orange County as Liberated Brands – which held the distribution license for big brands like Billabong, RVCA, Honolua and Volcom – shutters its Costa ...