Supreme is looking to send their upcoming season's items into the next level as they have previewed some pieces that look like they can be a mainstay in some wardrobes as well as classic items to ...

Following is a transcript of the video. Shopper 1: Supreme, baby! Shopper 2: I just bought a faux-fur jacket for $1,000, so. Shopper 3: People want to know, "Hey, look, that guy's wearing Supreme." ...

with an increase in customer demand of 100 percent and 85 percent for Supreme items from the ‘90s and ‘00s, respectively, year of year in the past 12 months. It's not just this past year ...

Last month, we learned that mercurial electronic wizard Aphex Twin and streetwear giant Supreme, two mysterious entities with rabid cults of their own, were teaming up on a new product.

Narrator: The recognizability is key to Supreme's power as a brand. But the items are also purposefully difficult to get ahold of, and their products are kept in high demand by very limited releases.