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Watchdog report accuses BBC of major conflict of interest: 'A betrayal of … conscientious BBC journalists'
A new report by climate watchdog DeSmog has accused the BBC of greenwashing the image of some of the most carbon-intensive sectors in the world. The article noted that BBC StoryWorks, the studio ...
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Digital content marketing really delivers for brands – BBC StoryWorks lifts the lid with new facial coding research
Richard Pattinson, SVP Content, BBC Advertising and Head of BBC StoryWorks, said: “In a time when advertisers’ are increasing their spending on content-led marketing, it is important that they ...