The 10-year-old company has ridden the popularity of its tech pants to the top rungs of the athleisure market. But “it’s ...

Growing buzz about the brand put it on REI’s radar, which after testing it in a few stores, found such strong customer affinity that it put it into more than 150 locations. By 2018, Vuori was ...

“Vuori competes on a differentiated product, a differentiated brand, a differentiated store experience ... so that I could receive the inventory, sell it, collect cash from my wholesale partners ...