• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

Building a strong brand and telling your company’s story is key to building trust with your customers, but also for influencing sales and getting word-of-mouth attention.

Remember when a CV was all it took to impress a potential employer? Those were simpler times, indeed. But somehow it feels limited when I look back now. When I applied to my first job, all I had ...

Building a recognizable personal brand is more than just a marketing tactic—it’s a business necessity. A strong brand identity establishes credibility, fosters customer trust, and drives small ...

That means understanding the best channels and targeting your message accordingly to help reduce the impact of the crisis on your brand and to minimize consumer backlash. Here are six steps for ...

The good news is that the path to building brand equity is clear. Here are five simple steps you can take to get started: 1. Clarify your position The first step to building brand equity is to define ...

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for ...

We asked industry experts to share one piece of advice they’d give to someone who is concerned about privacy while building ...

Relationship-building skills are essential for radio sellers. Here are eight keys to learning to be an excellent relationship ...