The Indian state of Uttar Pradesh is a difficult place to be a menstruating girl – overall category penetration in the state hovers around a dismal 5%. Period conversations are a taboo and there is ...
Stayfree, the sanitary napkin brand, sparked lasting change and broke down years of archaic thinking with its It's Just a Period campaign in India. Stayfree broke a years-old taboo with one awkward ...
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