Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

Can Starbucks follow the Barnes & Noble playbook ... summed it up best in a Medium piece analyzing Barnes & Noble’s success: “Scale is power, but you need to obfuscate that from the customer ...

The message, if I can summarize, seems to be: If you’re still working at Starbucks, and you want the company to succeed, then its success is your job – not just to be the best you can at your ...

Starbucks said it would lay off 1,100 corporate workers on Tuesday as CEO Brian Niccol continues his turnaround of the coffee ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

“We believe it's a necessary change to position Starbucks for future success,” Niccol said in a statement. The company also said that hundreds of vacant corporate positions would not be filled ...

He also emphasized that these changes are crucial for positioning Starbucks for future success. People pass by a Starbucks coffee shop in Manhattan on Jan. 15. (Mostafa Bassim/Anadolu via / Getty ...

It's been over year since Seattle coffee giant Starbucks agreed to start negotiating a national contract with the union ...

“At Starbucks, our success starts and ends with our partners (employees),” Gee said. “We respect our partners right to choose, through a fair and democratic process, to be represented by a ...

Starbucks has surprised its customers with the announcement of the launch of a special Snoopy collection in collaboration ...

As Starbucks tries to revive its faltering business in China, analysts say strategic partnerships and returning to its roots as a place where customers come for a coffee "experience" offer the best ...