Move over, conventional instant coffees - Starbucks is shaking things up with a new at-home product: its Crema Collection Premium Instant Coffee, which is getting rave reviews from early testers.

Starbucks Crema Collection is a new line of "premium instant coffee" that debuted on Feb. 11 in three distinct flavor varieties: Salted Caramel, Madagascar Vanilla and Molten Chocolate.

Menu simplification targets 30% reduction in food and beverage SKUs while refocusing on premium coffee offerings. Starbucks' new CEO is implementing fundamental changes to refocus the business on ...

Sales of instant coffee rose 24% last year from two years prior and spending is growing the fastest among Gen Z, according to ...

Move over, conventional instant coffees — Starbucks is shaking things up with a new at-home product: its Crema Collection Premium Instant Coffee, which is getting rave reviews from early testers.

The call marked an important checkpoint in new CEO Brian Niccol's "Back to Starbucks" turnaround strategy, focusing on restoring the company's core identity as a premium coffeehouse experience.

Starbucks' new CEO is implementing fundamental changes to refocus the business on its core coffee identity and premium positioning. This shift away from discounting toward quality and experience ...