A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...

Cicely the Cat Pizza is an 8-inch Squishmallow that’s part of the Valentine Squad series. Featuring ultra-soft materials and ...

PSA: Valentine’s Day is coming up, people! I know you’re still getting over the holiday rush and into the swing of the New ...

Avery Colvert, 14, wanted to do something special for teen girls like her schoolmates in Altadena whose lives have been ...

In honor of the 50th anniversary of My Melody, Sanrio and Jazwares are selling a Select Series Squishmallow plush.

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The popular Squishmallow line of plush toys was first started in 2017, and has generated over 1,000 round, cuddly characters over the years. This includes several Squishmallows inspired by Pokemon ...

Squishmallows, the ultra-popular plush toys, have become a global sensation since their 2017 debut. With more than 1,000 characters, each boasting a unique personality and backstory, these cute ...

plush form" to be "squeezed and hugged". With 65% of Squishmallow buyers aged between 18 and 24, , there's a "big, big uptake" in toy companies "really targeting" adult consumers, Rebecca Deeming ...