It sounds too good to be true. But according to the Special K Challenge, you could lose up to 6 pounds in 14 days if you eat cereal or other Special K products for breakfast and lunch, plus a ...

Reassessing the Special K Challenge – the 00s marketing campaign that convinced us all to eat two bowls of cereal a day. You’re now subscribed to all our newsletters. You can manage your ...

and the limitations of being perceived as a 'diet only' cereal. The challenge was to evolve Special K to a more relevant and inspiring brand that attracts and builds loyalty with women of all ages.

For 20+ years Special K had been defined by the "Special K Challenge." The primary message: "Drop a jeans size in 2 weeks." The message worked when health meant dieting. But perceptions ...