Narrator: Even in the expensive world of spices, saffron stands out. And real saffron can cost you over $10,000 per kilogram. Sought after for thousands of years as a spice, a dye, and a medicine ...

Saffron, often dubbed the 'red gold,' holds the title of the world's most expensive spice. Its hefty price tag is justified ...

They even exported it to Spanish colonies in the Caribbean ... process and market saffron. Melinda Price, a founder of Peace and Plenty Farm in Kelseyville, Calif., was one of them.