Unbeknownst to them, Dreyer’s Facebook campaign had driven 120 people from all over South Africa to access the online shop and buy their imaginary shoes. Their initial response was panic.

FNB’s eBucks rewards programme offers South Africans a pair of school shoes at PEP or a loaf of bread at Pick n Pay for 99c.

To take advantage of this offer, customers simply need to spend R300 or more at PEP, pay with their FNB card, and scan their ...