The No. 1-ranked Oklahoma softball program reported $4.1 million in revenue for 2024, a 37% jump from 2023. The surge helped softball surpass women's basketball as the top revenue-generating women's ...

With the move to Love’s Field, the increase wasn’t a big surprise but OU softball ticket sales were more than $2.6 million.

The softball program’s ticket sales were higher than the men’s and women’s basketball programs combined. The basketball programs ($2,069,550 for men, $333,358 for women) totaled $2,402,908.

LEXINGTON, Ky. – Kentucky Softball single game tickets for the 2025 home slate of games are now on sale. UK’s home schedule features 18 games inside of John Cropp Stadium including three-game ...

LAWRENCE, Kan. – Single-game Kansas softball tickets are now available to the public for all 18 home games at Arrocha Ballpark this season and can be purchased by calling 785-864-3141 or by visiting ...

Oklahoma had 28 home contests in 2024. Softball was the second-highest revenue maker off ticket sales behind football ($40,970,310). Men’s basketball and baseball ($450,040) were third and fourth.