Melissa Symonds, Circana's executive director of UK toys, said that, for many adults, soft toys and collectible figures offer comforting nostalgia and represent "escapism from global turmoil".
The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...
Jellycat, a British soft toy company, was founded in 1999 in London, England. The company makes plush toys, also known as plushies. The cute and fun designs range from animals like cats to food ...