It’s been an exceptional year for new baits. This list highlights the best of the best. The Jackall DriftFry's built in lip sets it apart from other soft plastic ... on how to make a finesse ...

making it an excellent choice for beginners. In the vast world of fishing tackle, the soft plastic stick bait, most famously known as the Yamamoto Senko, stands out as the ultimate champion.

Its unique "drip" tail creates random, subtle movements in response to angler input, making it perfect ... or even as a chatter bait trailer, this innovative new soft bait does its all.