Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Businesses are constantly seeking innovative ways to amplify their online presence. Social media marketing has become a ...

Social media continues to evolve, with new platforms entering the fray with novel ideas. However, it is difficult to challenge the established players. The latest research by marketing measurement ...