Even through some cloudy weather, Billboard and Smirnoff Smash Vodka Soda brought the unexpected together to SXSW 2024. For the annual collision of music, tech and entertainment, Billboard touched ...

Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness. Smirnoff is looking to bring people together in a new global push ...

Sanpellegrino Ciao, Smirnoff Miami Peach, NÜTRL Vodka Seltzer and much more in this week's round-up of beverage NPD ...

Need to catch up on recent NPD news from across the food and drink industry? Here are the launches we covered during February ...

The NPD combined “juicy-sweet peach flavours with the smooth taste of Smirnoff Vodka that fans know and love”, the brand said. It will launch in 70cl bottles (rsp: £19) and in a 5% abv RTD mixed with ...

For the 2019 summer season, Smirnoff partnered with seven of Live Nation's music festivals to deliver a programme of sustainable brand activations and a new digital campaign to enhance the fan ...

Smirnoff later clarified the label meant "zero sugar added" beyond the natural sugars created by the fermentation process. Krista Kiisk, the brand director of flavored malt beverages at Diageo ...