Sanpellegrino Ciao, Smirnoff Miami Peach, NÜTRL Vodka Seltzer and much more in this week's round-up of beverage NPD ...

Smirnoff Ice, Mike's Hard Lemonade ... both of which launched in 2016. Their ABV was typically similar to the average beer, somewhere between 4% and 6%. The pandemic supercharged the trend ...

Smirnoff has added Smirnoff Miami Peach, a 35% abv vodka-based spirit drink. The NPD combined “juicy-sweet peach flavours with the smooth taste of Smirnoff Vodka that fans know and love”, the brand ...

Need to catch up on recent NPD news from across the food and drink industry? Here are the launches we covered during February ...