To mark five decades of Smiley, Creative Review commissioned five exclusive artworks to explore how brands can build an emotional connection In 2022, the Smiley brand turns 50. Over that time, the ...

Over the following five decades, The Smiley Company has evolved into a global lifestyle licensing brand with a defiantly optimistic outlook. A simple mantra launched the brand to the world: ‘Take the ...

Global fashion and lifestyle online retailer SHEIN has teamed up with The Smiley Company to launch two extensive collections featuring the 'Newmoj' and 'SmileyWorld' brands, celebrating positivity ...

Fashion label Marc Jacobs, artist Robert Fisher and Nirvana's company are close to settling a Los Angeles lawsuit over use of a smiley face logo the grunge-rock band placed on its T-shirts ...