The small plushies have already made their way to the reseller market, where individual toys are being sold for $6-$12 a pop. Some who’ve managed to collect them all are selling them for $50 a set.

Our first new Storyland Boutique item is a small plush keychain shaped like Jaq from “Cinderella.” Jaq is wearing his classic red jacket and shirt. He has a surprised, somewhat scared ...