Mars, Inc., the parent company that owns Skittles, gave Simon & Schuster licensing rights not only to use M&M's candy as characters, but also to build an entire video game around Skittles.
Wrigley's Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind. Integrating its brand within a mobile game is a smart ...
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