Kardashian's unisex shapewear brand Skims celebrated the release of its new swimwear collection with the cheeky installation, which has been on display in Times Square since Tuesday. "OMG ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Featuring fast-drying, flattering swimwear, this new ...

The new swim collection from SKIMS features bikinis and other beach accessories and is set to launch on March 6 Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She has been working at ...

The seamless, poreless, sanitized effigy of a capitalist titan was a startling piece of marketing for Skims. By Rhonda Garelick Rhonda Garelick writes the Face Forward column for The New York ...

Skims took an inventive route to promote the brand’s newest swimwear collection — adding a 60-foot-long balloon of cofounder Kim Kardashian to the middle of New York City’s Times Square.

Kardashian launched Skims, a shapewear and clothing brand back in 2019, focusing on body positivity and inclusivity. The company's popularity skyrocketed and eventually made Time's List of 100 ...