What you think is common sense at Shiseido might not be common sense at, say, Google," he said, "where they might have completely different practices that they bring to us. It creates a hybrid ...

The Shiseido-OSEA deal is off for now, multiple sources told WWD. As previously reported by WWD in July, Shiseido was said to ...

Shiseido is said to have quietly stepped down the metaverse and web3 teams working in its emerging technology and platforms ...

Shiseido has launched a new, refillable anti-aging serum. Ultimune Power Infusing Serum is said to ‘ignite the skin’s regenerative power’ thanks to patented key ingredient, Power Fermented Camellia+.

Cosmetics giant Shiseido Co. is relocating its production facilities back to Japan in seeking to win customers with a “made-in-Japan” brand. “What is important for business is brand values ...

Yet, while Shiseido has always been a global brand ... there is this desire to overly simplify something or really kind of water down the message. But for us, I think the brand code process comes back ...

Dina Fierro, SVP Web3/Metaverse at Shiseido Americas, shares her journey from fashion to PR and marketing, becoming an early participant of online communities and influencer marketing. She delves ...