Shiseido has made its name in the Japanese skincare industry since its launch in 1872. The company is known for its ...

Known for its luxurious formulas and science-led approach, Shiseido has become ... of the beauty industry, from skincare and colour cosmetics to haircare, body care, health and wellness.

Uotani set the goal of making Shiseido a “global brand” and started ... Shiseido’s stance of focusing on mid- to high-priced skin care products, in which the company has specialized expertise.