Why it matters: In just a matter of a few years, the Shibumi Shade has become one of the hottest outdoor brands in the country, selling hundreds of thousands of its lightweight wind-powered sun ...

“It was difficult. We all three had full-time jobs, so we would sew the Shibumi Shades in the evenings and on weekends,” Shibumi co-founder Dane Barnes said. Barnes said the idea to create a ...

Dane Barnes, Scott Barnes, and Alex Slater founded Shibumi Shade, a company that has quickly become synonymous with innovative outdoor gear, changing the way people experience the beach.

Taylor said a device the size of a Shibumi, which typically are 15 feet by 9 feet, wouldn’t work with the millions of people ...