This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne. Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it ...
When applied to the teeth: Toothpastes (Sensodyne-SC) that contain strontium are likely safe. Sensodyne-SC is an FDA-approved product. When taken by mouth: Strontium is commonly consumed in foods.
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