Creatives are vital to every organization, but many applicants in this space forget to communicate their impact.

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

Susana Baker Boey Fractional CMO & Founder, Untangling Ideas Visual branding is a cornerstone of my personal brand strategy because it’s often the first impression people have of your brand.

We were our first client. Technically Speaking needed to create a brand of its own while adhering to RIT's brand guidelines. No easy feat, we bean our journey by conducting research through surveys ...