As such, more affordable beauty duplicates or “dupes” are surging in popularity. As reported by NIQ, searches for “dupe + skin care” have increased by 123.5%, while searches for “dupe ...

This week, Seint Makeup, a brand founded in 2013 by Cara Brook, announced that starting in October, it will abandon its multi-level-marketing strategy and instead adopt an affiliate-commission ...

Full face of elf dupes vs high end makeup #fyp #makeup #beauty #makeupdupes #dupe #dupes #drugstoremakeup ♬ original sound – ...

Make space on your beauty counter! Here’s our expert-approved list of the best makeup, skincare and haircare dupes in the business Sorry, Charlotte Tilbury. The ...