Mavs Madness, presented by SCHEELS in partnership with the Dallas Mavericks, continues through March 15 at SCHEELS in The ...

But first, you'll need a tent, and the best spot to cop a new tent is Scheels in The Colony. Plus, they've got you covered if you need a sleeping bag, cooking supplies, outdoor clothes ...

Scheels announced Friday morning that it will open its third Wisconsin location in Wauwatosa, a 210,000-square-foot, fully renovated store that's nearly double the size of its Appleton and Eau ...