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Steve D. Scheel is responsible for taking the Scheels brand from a home and hardware store to a sporting goods chain. He called the recognition a team award. Steve Scheel, a former CEO for Scheels ...

Steve Scheel addresses the crowd gathered in the Fargo Scheels store after receiving the Rough Rider ... up the idea of the two-level store in Iowa City, or a Ferris wheel in Omaha or an aquarium in ...