Zaid Al-Qassab is pretty clear on what works in adland.“The only three things that matter in this business: hire brilliant ...

Following the launch of Cultural Power in December to the UK and Australian markets, the newly branded M+C Saatchi Group is ...

In keeping with a growing industry trend, three longtime holding company veterans—Daniela Vojta, Susan Young and Sarah ...

The Blues are going through changes in the charitable arm of the club since an American consortium bought the club from Roman ...

Advertising firm M+C Saatchi has expanded its Cultural Power strategic proposition worldwide and launched AI diagnostics and ...

“We believe Cultural Power is the most significant driver of brand growth today,” said Zaid Al-Qassab, CEO M+C Saatchi Group.

The Cultural Power Index tool, which was created by the group's consulting division, M&C Saatchi Consulting, will be used to ...

The Up&Up Group appointed Deborah Whitlock to the position of marketing director and Sharleen James as the MD of Razor ...

AI-powered creative agency 2045 has announced the appointment of Christopher McKee as Executive Creative Director, further ...

Mike Luckwell takes a trip down memory lane as he reveals the origins and incredible growth story of the globally renowned ...