while wearing complimentary wedding attire sold on Shein. To be sure, the global wedding-gown market is growing: The $14 ...

Shein is, by some measures, the largest online only fashion company, which may be a surprise to those who have never heard of the app. Originally a portal to buy wedding dresses, Shein branched out ...

Shein's success lies in volume - the inventory online runs into the hundreds of thousands - and deep discounts: £10 dresses, £6 sweaters, prices that hover below £8 on average. Revenue has ...