Charlotte Tilbury is responding to the growing trend of beauty copycats, or dupes, with a sharp focus on marketing. Last ...

Not to spoil the ending for you, but Essence Lash Princess Mascara is absolutely worth the hype. I now see (with eyes framed by lush lashes) why it's the No. 1 bestselling mascara on Amazon.

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

If your current mascara lineup is underperforming, there’s one solution that won’t disappoint. Clinique High Impact Lash Line-Up 3-Piece Makeup Gift Set is a must-have trio that works together ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Fresh off the Guts tour in ...

Luckily, there’s an array of different mascara options to suit pretty much all needs and every type of lash. From formulas created specifically for sensitive eyes to more traditional desires ...

This coveted set includes a mini Roller Lash super-curling and lifting mascara in black and a mini Shellie warm seashell-pink blush, with over 100 purchases in the past day as per Boots' website ...