Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, experts say.

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in ...

Rolex watches ... a lot of diamonds on watches and kind of brand it as a woman's watch. Whereas Rolex does the same thing, but it's kind of unisex. I wear a lot of men's Rolex.

Over a century after they first hit the market, Rolex watches for men still set the standard ... case pushes the limits of wearability, a small price to pay for ultimate bragging rights.

and Rolex prices rose very slightly, by 0.2%. This is the first time since September 2024 that we saw a positive trend for one of the Big Three brands (albeit a small one). The lead-up to Watches & ...