Roku just announced a 2024 Roku Ultra, upgrading its premium streaming box for increased speed and wireless streaming performance, plus a new remote.

Roku also announced new features in its app and streaming platform that are designed to improve content discovery and engagement

At $99, Roku's new top-of-the-line 4K streaming video player is 30% faster, adds HDMI 2.1, Wi-Fi 6 and supports Dolby Atmos.

Streaming television company Roku has taken the wraps off its latest device — a refreshed version of its flagship Roku Ultra streaming TV player.

On Tuesday, the Roku Ultra 2024 debuts as the next step up from previous versions. According to a press release, Roku states its new Ultra streaming box resulted from customer feedback over the past few years. As such, the 2024 Ultra features a more powerful CPU that boosts its speed by 30% over the company's other models.

Roku's new streaming device goes on sale the same day - and for the same price - as Google's new tabletop streamer. Here's what's new.

Ultra is 30 percent faster than any of Roku’s other players, and it now features Wi-Fi 6. That upgrade puts it ahead of the Google TV Streamer, which stuck with Wi-Fi 5. Roku is now on par with the Apple TV,

The improvements to the Roku Ultra take what was already one of the best quality streaming players on the market to a new level. The Roku brand has already completed its takeover of American living rooms.