Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, a Chicago-based spirits brand that was launched in ...

Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

The company is expanding its presence in the zero-proof beverages market with a brand that sells alternatives to gin, whiskey ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum.

The luxury beverage maker’s partnership comes after it reported declining revenue in the sparkling wine category in the first half of 2024.

Amid the challenges facing Diageo's core business, the company continues to invest in one of the areas set to shape the ...

Diageo (NYSE:DEO) announced that it has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago, ...

Susy Atkins, drinks expert for The Telegraph, admits that many non-alcoholic interpretations of spirits are costly, ...

Diageo has acquired US-based non-alcoholic spirits brand Ritual Zero Proof as part of its strategy to capitalise on growing ...