By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Many associate in-store retail media with the now-defunct partnership between Cooler Screens and Walgreens, but the landscape ...

In this article, I discuss five ways AI solutions can help you streamline your business operations—whether you're planning to start a retail business or running one.

Despite the immense potential, some retailers have yet to fully embrace the shift, sticking to familiar strategies and traditional ... 10% to 30% of the global retail media mix.

In the fast-evolving digital landscape, leveraging customer data to derive actionable insights has become a cornerstone of ...

The integration of augmented reality (AR) and virtual reality (VR) technologies is reshaping the retail marketing landscape.

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

The remaining marketing leaders are either maintaining strategy or not making any adjustments ... or higher in the retail, ecommerce, tourism, and hospitality industries). It was conducted ...

Umali Jr. is the president and CEO of Gardenia Philippines, one of the few professional CEOs who has maintained his position for the past 25 years. Under his leadership, Gardenia has become the ...