Prices paid for the holy trinity of Swiss watches — Rolex, Patek Philippe, and Audemars Piguet — fell 4.9%, 6.5%, and 7.4%, respectively. This follows a rough 2023 when Rolex prices fell 8.2% .

Stuart Hennell, a pioneer in professionalising the pre-owned luxury watch market, says Rolex should not limit its Certified ...