Reese's has unveiled a brand new flavor that they can barely keep on the shelves. The combination makes so much sense and ...

“Reese’s, I have a bone to pick with y’all,” Hays says. She tells the company that whatever peanut butter formula it uses in ...

Reese's Peanut Butter Cups are obviously incredible, the envy of their chocolaty peers. But as Easter approaches and we begin to consider our springtime candy lineups (I assume everyone does this ...

Be the first brand to definitively own Halloween as the category gets consistently louder. Candy Converter, with $0 paid media support, garnered 2.83B earned impressions, helping to drive +3.8% growth ...