After a period of reshuffling, Authentic Brands Group has found new partners for its Reebok operations in the U.S., Europe and the UK. As reported by FN in January, Authentic has now confirmed ...

Authentic Brands Group will still own the Reebok brand, while Galaxy Universal will run the US operations as well as Reebok’s shoe design group in Boston Reebok’s parent company, Authentic ...

as well as taking the lead on Reebok’s global product creation, design and sourcing. Sparc Group previously held the license in the US. Authentic has also signed a joint venture between Galaxy ...

The move is part of a broader strategy to rebuild its image as a team sports company, an identity that was lost under Adidas’ ...

Three and a half years after Adidas announced it would sell Reebok to Authentic Brands Group — and about three years since the deal closed — Reebok is making one of its biggest steps yet to ...

Reebok's new collection will focus on performance, featuring design elements tailored for versatility both on and off the ...

In January as Catalyst launched, the company sold off its Reebok operations and said it was exploring strategic options for Forever 21. There don’t seem to be many options, however. Five years ago, ...

Huddersfield-based Hela Brands has signed a licence with Authentic Brand Group for the Reebok Outerwear category for the UK and Europe. Hela will now serve as Reebok’s exclusive brand licensing ...

Since being acquired from Adidas by Authentic Brands Group in 2022, Reebok has been pursuing a stronger presence in team sports such as tennis, basketball, soccer and baseball through new ...