While they have no shortage of cans, they are eager to pour Rainier beer again soon. "It's Rainier. It's going to come back. I'm not too scared," Wentworth said.

This motif was part advertisement, part cinema — the brainchildren of Heckler Associates, a local ad agency that made Rainier Beer’s personality and brand into the stuff of Seattle legend.

The locally flavored documentary, coming to SIFF Film Center, is for lovers of the brewing company and for those wanting to know more about its classic ads.