Purple shampoos and professional toners tend to be drying, so finding a toning product that actually repairs hair is refreshing. This mask feels just like a luxurious mask should—rich ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave ... she followed it with a hydrating hair mask. She couldn’t get over how the ...

L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo Sulfate-Free Brass ... t need to go in with a litre of conditioner and a hair mask afterwards," wrote one Sephora reviewer.

"Ideally, you should use a purple shampoo once a week to tone the hair and keep it bright ... equivalent of a semi-permanent colour treatment mask. Free from peroxide or ammonia, it won't actually ...