And since both shades are susceptible to turning yellow due to a lack of pigment, purple shampoos (often reserved for blondes) work just as well on gray hair, too. These cleansing staples can also ...

“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...

Don’t be alarmed if the water mimics the deep amethyst shade of the shampoo as you rinse – it’ll take away all of the brassiness in grey hair without leaving any purple behind. For grey hair ...

When it comes to curly haircare, Moroccanoil are pros. Naturally weaker and more prone to breakage, coily and wavy strands need an extra hand - especially when there is bleach involved. This hydrating ...

“This is a good pick overall but especially for those with color-treated or heat-damaged hair,” says Michelle Cleveland, a ...

Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair Color ...

My shampoo shelf tells the story of my many failed hairstyles. There’s the purple shampoo from my DIY ... After so many experiments, I know how to nurse my hair back from brittle and split ...

Brunettes can struggle to find a truly invisible dry shampoo that won’t leave white or gray strands behind. However, this product uses a natural tint that blends into every hair color and was ...

Silver Care Hair Care for Gray & Silver Hair ... For extra toning power, use EverPure Purple Shampoo and Conditioner 1-3x per week to fight brass and yellow tones. Suitable for natural and ...